AI SEO Case Studies

How to read these SEO case studies

Each record names the business by what it does and where, not by name. The window is the period measured; the start and end figures are seven-day averages of daily rank checks so that one unusual day cannot flatter or hide a result. Google’s organic results and its map pack are reported separately because they move for different reasons, and for the map pack only the three positions that actually appear in Google’s map results are counted: a map-pack position below third is not visible to a searcher and is not counted here. Map results also depend on where the searcher is standing: a business ranks most easily right around its own address, so where a record was measured a long way from the business’s base, the distance is stated, because that is the hardest kind of map-pack or local result to earn. Where a set of terms did not improve, the record says so. Rankings vary over time and by search conditions, and none of these records measures AI citations, inquiries or revenue.

A cell tower lease consultancy serving property owners nationwide

In January 2026 this consultancy was invisible where its clients look: none of its 39 tracked terms sat in Google’s top ten, and the average position across them was 82.8. The site carried a large footprint of low-quality inbound links and no clear entity record for the engines to trust. The work addressed the authority profile first, then the pages themselves.

The 39 organic terms tracked since January moved from an average position of 82.8 to 25.0, and 14 of them now sit in the top ten. Examples of terms that reached the top three:

A paint protection film specialist in England

A detailing business whose customers search by product and by town, and whose first calls come from Google’s map results. The engagement began with a complete assessment of the site and its off-site footprint, a keyword map that gave every product and area its own page, and the signals the map pack weighs. The five-week window runs from the start of tracking to the most recent week.

A family law firm in Montana

A firm competing for family law, divorce, child support and protective-order searches in a small, contested market, where the map pack decides most first calls. This record covers the firm’s 70 map-pack terms across a year of daily tracking.

Stated plainly: over the same year the firm’s positions in Google’s organic results for the same terms softened while the map pack improved. This is a map-pack record and is presented as one.

A mobile outboard repair business in Central Florida

Customers of this business need to recognize the specific repair they want and whether mobile service is available, and the site’s own pages had been competing with each other for the same searches. The engagement identified which pages were switching in and out of Google for the same terms and gave each search one page to own.

Distance matters here. The business is based in Pembroke Pines, about 19 miles in a straight line from the Fort Lauderdale search point where every position below was measured. A map-pack position earned that far from a business’s own address is the hardest kind there is, because Google’s map results favor whoever is closest to the searcher.

The first four weeks in detail, on the six commercial keywords first reported: the average Google position moved from 8.0 on August 1, 2026 to 2.5 on August 27, 2026. The starting value shown is the original set average.

A bathtub reglazing business in Southern California

The business needed a clearer commercial presentation across its core refinishing offer and related services. Rank Intelligence Engine connected the assessment to improvements in how those services were represented on the website.

Distance matters here too. The business is based in Simi Valley, about 41 miles by road from Los Angeles and outside the service area its tracked keywords target, and it has no Google Business Profile in that area, so a map-pack result was never available to it. Every position below was earned in Google’s organic results alone, for city-named searches, from an address well outside that city: the result local competitors with an in-city address find hardest to beat.

For the same four tracked commercial keywords, the reported average Google position moved from 5.0 on February 1, 2026 to 1.75 on August 27, 2026. The starting value shown for each row below is the original set average, not a separately recorded starting position for that individual keyword.

The case record also reports thirteen keywords in the top five on August 27, with additional examples shown below.

A special education law firm serving families across California

A two-office firm whose clients are families anywhere in the state, which means the searches that matter are statewide: parents in cities the firm has no office in, asking Google for an IEP or 504-plan lawyer. This record tracks the firm’s organic positions statewide across California, not from its own cities, and its map-pack positions in its home market.

Scope matters here. The organic figures below were measured for California as a whole. A first-page position measured statewide, for a firm with offices in two cities, is earned against every competitor in the state.

A wellness spa in Montana

A day spa and wellness center in a small valley town, competing for massage, spa and treatment searches against the larger city up the road. Tracking began in April 2026; the map pack softened through the spring, and the record below runs from that mid-June low point to the most recent week, with the organic window taken from late July.

What these records establish

These are Google ranking measurements from the daily tracking behind each engagement, reported with the business context, the dates, the tracked set and the surface measured, so the observations can be interpreted accurately. Where the numbers come from seven-day averages, the record says so; where an older record reports single-day snapshots, it says that instead. Map-pack figures count only the three positions Google shows in its map results. Rankings vary over time and by search conditions.

The records do not establish a measured increase in AI citations, qualified inquiries, sales, or return on investment, and they do not isolate the contribution of any single change. Where one surface improved and another did not, both are stated. Client identities remain private in these published summaries; a strategy conversation can cover which aspects of the work are relevant to your business and what evidence would be needed to assess your own engagement.

The capability behind the work

Rank Intelligence Engine is the agency’s complete proprietary system: 25 specialized analyses and implementation capabilities, directed by Phil Belleville’s SEO judgment dating to 1995, applied to one WordPress website at a time. The same four steps produced every record on this page: the market and the winners measured first, the site diagnosed against the competitors that already rank, the work ordered on evidence, and the changes installed, verified and tracked daily.

The purpose of an engagement is to make your website a stronger business asset. The written scope defines the work and the basis for reviewing it, while keeping observed results distinct from future expectations.