Start with clarity
See whether Google, ChatGPT, Perplexity, Gemini and Google AI Overviews can find, trust and cite your WordPress website, what is holding it back, and what deserves attention first. Nine analyses across every indexed page, scored against the three competitors that already rank and get cited, with a dated AI visibility baseline: an AI visibility audit you can act on, not a score from a tool.
Our proprietary Rank Intelligence Engine brings SEO experience dating to 1995 and 25 specialized analysis and implementation capabilities to your search visibility, AI search visibility, AI citations, credibility, click-through, and conversion performance.
30 minutes with Phil. Clear next steps. No obligation.
Since 1995SEO experience behind the system
WordPressOur focus and specialty
Founder ledWork directly with Phil
Why this audit
Most of what is sold as an AI SEO audit or an AI visibility audit is one of two things: a tool report generated in a minute, or a checklist audit that never measures a competitor. Ours is neither, and it covers AI search and traditional search in one pass. Here is the difference, item by item, so you can hold any proposal, including this one, to the same standard.
Crawls the page in front of it, compares it to a fixed list, and returns a score in seconds. It cannot see your competitors, your entity record, whether the AI crawlers can reach the site, or whether your brand appears when an assistant is asked today; it can only tell you whether your brand shows up in the traditional rankings it reports on. It reports on the page and knows nothing about the field the page has to win, in the search results or in AI search.
What you are left with: a number, and no idea what to do first.
Runs a crawl, lists technical errors and thin pages, and recommends more content and more links. Competitors are named, rarely measured. The AI search platforms get a paragraph, and whether your brand shows up in AI responses is never checked. Findings arrive as recommendations, and turning them into a changed website is somebody else’s problem.
What you are left with: a document, and a second proposal to act on it.
Nine analyses, each scored on its own rubric and against the three competitors that already rank and get cited: every indexed page, the technical layer, expertise and trust, topical depth, entity clarity, the pages competing with each other, how authority flows inside the site, readiness to be cited by AI, and whether each money page makes people act. Every finding names the page, the evidence and the fix, in the order the work should happen, with a dated AI visibility baseline you can re-measure, so your brand’s AI visibility is a measured fact rather than a feeling, and the brand visibility work that follows is aimed at the platforms where your brand presence is weakest.
What you are left with: a decision you can make with evidence, and the people who can install it on your WordPress site.
30 minutes with Phil. Written scope and price before any paid work begins.
What the work supports
Low visibility and weak lead flow can have more than one cause. A connected AI visibility audit considers how the search results, AI search, your business presentation, and the website work together, because a business can rank in Google and still be absent from the AI responses buyers read, and in the AI search era that absence costs inquiries the rankings never show.
Understand how your website meets relevant service searches, whether ChatGPT, Perplexity and AI Overviews name your business when buyers ask, and where competitors receive attention in the AI search results that your business could pursue.
Identify gaps in the way your experience, services, and business identity are presented and supported across the web, and whether the search engines and the AI models can resolve your business as one verifiable entity, because brand mentions on trusted sources are what the AI systems check before they recommend anyone.
Examine the journey from a search result or an AI answer to your website, including the reasons a suitable prospect may hesitate or leave, so website traffic from AI search and from Google Search turns into inquiries, and the AI driven results that name you send a visitor to a page that closes.
Powered by our proprietary Rank Intelligence Engine
Rank Intelligence Engine brings together specialized capabilities for site quality, technical SEO, content, entities, Knowledge Graph presence, AI discovery, internal relationships, search presentation, and conversion. Findings are considered in the context of your competitors, market, and business goals, and every one of them is judged against the pages that already win in the search results and in AI search.
The system incorporates Phil Belleville’s daily SEO experience since 1995 alongside proprietary AI workflows for research, analysis, writing, design, and implementation planning. Phil connects the evidence to a practical scope, so you can decide where to put time and budget with a clearer understanding of the trade-offs. This is a manual audit read by a person, supported by specialized analysis, not a detailed report generated and forgotten, and it covers your own site and the three competitors that beat it.
Explore the complete systemAn evidence-based view of the weaknesses and opportunities relevant to the agreed audit scope.
A prioritized plan explaining the recommended work and the business reason behind it.
A clear next step for your team or an agreed WordPress implementation engagement with us.
The Rank Gap Scan
A free audit tool checks the page in front of it against a fixed list. Our AI visibility audit is the Rank Gap Scan from Rank Intelligence Engine delivered as a stand-alone diagnosis: nine analyses, each scored on its own rubric and against three competitors that already rank, so every finding carries both a grade and a verdict on whether your site can win its field, in traditional SEO terms and in AI search. Every finding arrives in plain English with the fix named, as practical recommendations rather than a list of technical issues to decode, whether the finding is a structured data gap, a meta tags problem, an on-page SEO weakness or an image optimization miss.
Every indexed page is examined for the signals Google is known to weigh: crawl and index state, template-level errors, how internal link equity flows, content substance, duplicate intent, over-optimization, structured data, and the access posture toward AI crawlers in robots directives and server headers. It is the crawl a tool runs, read across the entire site with the SEO issues ranked by what they cost, from the critical issues that stop indexing to the slow pages that only cost rankings.
Whether Google and the AI crawlers can fetch, render and index every page that matters: redirect chains, canonical conflicts, broken links, mobile rendering, page speed and Core Web Vitals, and the WordPress-specific failure modes that silently drop pages from the index. Technical SEO is where AI search and traditional search still agree completely: indexing issues and site performance stop both, and no optimization efforts on the copy will fix what lives in the setup.
The page-level and site-level evidence of first-hand experience, named expertise, authority references and trust markers, scored against the three competitors that already rank. Google’s quality guidelines and the AI engines both look for this proof before they rank or cite a business; the audit shows which trust signals are missing and which of your brand mentions carry weight.
What Google associates with an authority in your niche, measured across your whole site and against two or three competitors: which subjects are covered, how deeply, and where the gaps are. A site that clearly knows its subject is the site whose money pages rank and get cited, in the search results and in the AI responses assembled from them.
Ten weighted dimensions of whether the engines know who your business is: profile-to-website parity, consistent identity across the web, service depth, review-backed trust, FAQ substance, location coverage, pillar and cluster structure, internal linking, geographic authority and conversion. AI engines name businesses they can resolve and verify; the AI models skip the ones they cannot, however well the pages rank, and the AI engines apply that test to every platform where your brand appears or fails to.
Which of your own pages are switching in and out of Google for the same searches, read from daily ranking history rather than guessed, plus a sweep for indexed pages that never rank at all. Every page involved receives one of four decisions: keep, demote, combine or remove, so the site stops splitting its own search visibility.
Eighteen checks over every internal link: anchor text, orphan pages, crawl depth, equity flow to the money pages, competing anchors and topical silos, with the pages closest to page one prioritized. Routing existing authority to the pages that make money is the fastest ranking gain most sites have never taken, and it lifts AI visibility too, because the AI engines weigh the same internal signals when they choose a source. Structured data that mirrors the page is checked in the same pass, since the AI platforms read it before they read the copy.
Eleven brand-authority signals and twenty readiness checks across Google’s AI features, ChatGPT, Perplexity, Gemini and Bing Copilot, a live probe of each AI crawler’s access to the site, and the same scan run on up to three competitors. A scored answer to whether the AI search platforms can find, read and trust the site, and whether your brand presence on the sources they cite is enough to be named.
Twelve dimensions of each money page’s persuasion: attention, clarity, evidence, objection handling and the path to action, scored out of 120, with three alternatives for every weak element, each traced to the language your prospects actually use. Rankings and AI citations turn into inquiries, or the audit says why they do not, and the direct answers each money page gives a buyer are scored for whether they would improve rankings, website traffic and inquiries together.
Businesses that serve an area receive a tenth diagnosis: the business profile, the map pack, geographic relevance and location content, with a grid showing where in the area the business appears. See local AI SEO.
The baseline, platform by platform
An AI visibility audit checks six things, each recorded per AI platform, per question and per date: how often and where your business is mentioned, your share of answers against the competitors the AI names instead, the sources cited and the pages cited instead of yours, the accuracy and tone of what the AI says about you, whether the engines can resolve your business as one clear entity, and whether their crawlers can reach the site and lift an answer from it. AI Search Engine Optimization runs the same six checks on its own site every week, across 26 buyer and research questions on six AI platforms, and each card below carries a finding from that record, so you can see the shape of the evidence before you commission it for your own site.
How often each platform names your business when a buyer asks, and the position it gives you: first call, one of five, or an afterthought. Mentions, citations and recommendations are counted as three different things, because they move separately and an agency that reports one number is hiding the other two.
What a finding looks like: across 26 questions on six AI platforms in the seven days to September 16, 2026, AI Search Engine Optimization was named in two answers and cited as a source in twelve, on three pages. Two figures, not one, because a page can be quoted without the business being named, and the gap between them is itself a finding.
Of the answers to each buyer question, how many name you and how many name each competitor, with the competitor set taken from the answers themselves rather than from your own list. The businesses the AI recommends instead of you are the field you have to beat, whether or not you thought of them as competitors.
What a finding looks like: in the same seven-day window the three most-named competing agencies appeared in 53, 42 and 35 answers against two for this site, and the field of agencies the AI named ran to eighteen, five of which were not on the original competitor list. The gap is measured to the answer, so the work that closes it can be measured the same way.
Which of your pages the AI engines quote as a source, and which other pages they quote for the questions you should own: lists, directories, community threads, videos, competitor pages. That second list is the placement plan, because a business earns citations by being on the sources the engines already trust.
What a finding looks like: across the 26 questions on September 16, 2026, Google’s own documentation appeared in 21.7 percent of answers and YouTube in 16.7 percent, ahead of every SEO publication, and a review directory in 9.7 percent. Several answers returned no source list at all; the baseline records those as unmeasured, never as zero.
Whether the AI describes your services, your location and your audience correctly, and whether it speaks about you in a neutral, positive or negative register. An inaccurate description is a finding to fix on the sources the AI drew it from, and it is invisible until someone reads the answers instead of counting them.
What a finding looks like: the same buyer question answered on successive runs was localized by ChatGPT to Charlotte, Philadelphia and Santa Fe, with different local agencies added each time, and on September 16 the same question that had named this firm first three days earlier named three larger firms instead. An audit records the location and the date of every answer, or the accuracy check is meaningless.
Whether Google, ChatGPT, Perplexity, Gemini and Copilot can resolve your business as one clear thing: a consistent name, address and service list across the site and every profile, one organization record sitewide, and structured data that says what the visible page says. The AI engines name businesses they can verify and skip the ones they cannot, however well the pages rank.
What a finding looks like: when a business name is also its category term, mention counts are unreliable, so the baseline for this site tracks the domain plus two named identifiers, the mechanism name and the founder, instead of the brand words. The audit decides how your business can be detected before it counts anything.
Whether each platform’s crawler can actually fetch the site, probed live rather than read from the robots file, since a firewall can block a crawler the robots rules allow; whether a machine-readable guide to the site exists; and whether each money page carries a passage an answer engine can quote whole, with its schema twin.
What a finding looks like: on September 13, 2026 AI Search Engine Optimization scored 101 answer blocks across eleven of its own pages: none was ready to be lifted whole and 73 were not extractable at all. The rebuild went in the same day. Three days later the first citation of a rebuilt page appeared, taking this site from eight citations on two pages to twelve on three. A number that unflattering is what an audit is for, and what it is measured against afterwards.
What you receive
A tool report ends at an SEO score. The AI visibility audit ends at a decision. Everything below is written for the owner who has to make it, and it is the same material we work from if you ask us to implement it on your WordPress site.
Each finding names the page, the signal, the competitor comparison and the source it was read from, so nothing in the audit has to be taken on trust. Where information is incomplete, the audit says so rather than filling the gap with a guess, and the AI search results it quotes are dated so you can repeat the check yourself.
Each finding is weighed by what it costs the business today, how far it moves the site toward the measured bar, and what it depends on. An entity fix comes before a new page; an internal link repair comes before new content; a crawler block is fixed before anything else, because nothing in AI search happens until the AI search engines can read the site. The order is explained so you can see why the first month looks the way it does.
Citation counts per AI platform for your site and your competitors, plus a live probe of the questions that matter, recorded with the platform, the wording and the date, with AI mentions, AI citations and AI recommendations counted as three different things and the AI answers themselves saved. Rank tracking in Google runs beside it, so SEO rankings and AI responses are read on the same calendar. Whatever you do next, you will know whether ChatGPT, Perplexity, Gemini and Google’s AI answers name your business more often afterward, or less, and whether your brand visibility in AI search is moving with your Google rankings or apart from them.
No tool report and no free audit. A 30-minute conversation about your website and your competitors, and a written scope if the audit is the right next step.
Is this the right fit?
An AI visibility audit is a useful starting point when progress has stalled, your website attracts visits without enough suitable inquiries, your brand shows up nowhere when prospects ask an AI assistant for a recommendation, or you want an independent assessment before committing to ongoing work. It suits a business that ranks but is invisible in AI search as much as one that is invisible in both, and it reads the reddit threads, review platforms and best-of lists where the AI answers are sourced, not only your own site. WordPress is our focus and the platform we know most deeply.
The written scope defines the pages, competitors, search experiences, access requirements, and delivery schedule. The agreed deliverables include findings with supporting evidence, a prioritized plan, and a review conversation. AI visibility checks record the platform and question so the observations have context, and the direct answers each platform gave are kept with the report, with Core Web Vitals and crawl access recorded beside them.
Accountability
The audit establishes what the available data shows, where information is incomplete, and how progress should be assessed. That can include Google visibility, search click-through, sampled AI appearances, inquiries, and lead quality. The aim is a better investment decision, with priorities that connect website work to commercial value, whether the gain comes from better rankings, more organic traffic, or a brand that finally appears in AI search results. Eight published records, from a synchronized clock manufacturer selling nationwide and a paint protection film specialist in England to a family law firm in Montana and a special education law firm ranking statewide across California, show what that diagnosis produces once it is acted on.
Read the published case studiesBefore we talk
A defined scope, a direct working relationship, and a clear next step.
An AI visibility audit establishes whether AI answer systems such as Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot can find your website, read it, trust the business behind it and cite it when a buyer asks a relevant question. It measures where your brand appears today, platform by platform, in the AI responses and the AI search results those systems produce, and diagnoses what is stopping the AI search platforms from naming you.
The agreed scope examines your Google visibility, AI citation readiness, website quality, business presentation, relevant competitors, and path to inquiry, across the nine analyses described on this page. You receive documented findings, supporting evidence, priorities in order, an AI visibility baseline recorded per platform, and a review conversation. It is a full site audit, a website audit in the ordinary sense, and an AI search visibility audit delivered as one report, with your brand presence in AI responses measured rather than assumed, so you can see where your brand appears and where it does not.
A tool checks the page in front of it against a fixed list and produces a score. The AI visibility audit scores every finding against the competitors that already rank for your terms, adds the entity, expertise, cannibalization, internal-link and AI-citation diagnoses no tool runs, and ends with priorities in order and the business reason for each. A tool can identify issues; it cannot tell you which of them keeps your brand out of AI search. It is the same material we implement from if you ask us to.
Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot, each recorded separately, because these AI search engines weigh the same evidence differently and your brand appears on some before it appears on others. The audit also probes whether each platform’s crawler can actually reach your site, which robots rules alone cannot show.
Yes. The audit is the Rank Gap Scan stage of our complete proprietary Rank Intelligence Engine, delivered on its own. Rank Gap Scan and Authority Build Map describe the diagnosis and planning stages within that system, covering traditional SEO and AI search visibility in the same pass.
Yes. Implementation is a separately agreed next step, and WordPress is our specialty. Rank Intelligence Engine connects the findings to content, design, coding, website improvements, and verification, and re-measures your AI visibility and search visibility after the changes are live, so the brand visibility gain is recorded on every AI platform, not asserted, and the AI search visibility you started with and the AI search visibility you finished with sit in the same report.
An audit can provide an independent view of your current position and priorities, including the AI search results your current provider may not be measuring. You can use the findings to inform a conversation with your existing provider or discuss a defined implementation engagement with us.
Price and delivery depend on the website, competitors, access, and scope, including how many AI search platforms and questions the AI visibility baseline covers. After the free strategy call, you receive a written proposal with deliverables, pricing, and timing before committing to the audit.
Six things, each per AI platform, per question and per date: how often and where your business is mentioned; your share of answers against the competitors the AI names instead; the pages cited, yours and the ones cited in your place; the accuracy and tone of what the AI says about you; whether the engines can resolve your business as one verifiable entity with structured data that matches the page; and whether their crawlers can reach the site and lift a quotable answer from it. The result is a dated baseline you can re-measure.
Before you decide
Explore the questions that help you assess this service, understand its value, and choose an appropriate next step.
Evaluate AI SEO audit deliverables on evidence, priorities, business impact, WordPress implementation options, and a clear review conversation.
Decide whether an SEO audit or ongoing engagement is the better starting point for your WordPress website, business priorities, and available evidence.
Consider an independent SEO audit when priorities are unclear, reports are hard to interpret, or your business needs evidence for a more informed investment decision.
Understand the value of an SEO audit after declining traffic: distinguish the symptoms, assess the business impact, and establish evidence-based priorities.
A page can rank, get the click and still produce nothing. What a conversion rate optimization audit examines, the twelve dimensions that decide whether a visitor acts, and how it is scored.
Your site already has authority. An internal link audit finds where it is wasted on pages that do not matter and routes it to the pages that do, which is the fastest ranking gain most WordPress sites have never taken.
When two of your pages target the same search, Google switches between them and neither settles. How cannibalization is detected from daily ranking history rather than guessed, and the four decisions that resolve it.
Experience, expertise, authoritativeness and trust are the evidence a page has to show before Google ranks it and an AI engine quotes it. What each one looks like on a service website, measured against competitors.
The metrics a report should show with their denominators, a dated six-platform measurement, why the numbers change between runs, and the inquiry metric an owner feels.
An SEO audit asks whether Google can rank your pages. A GEO audit asks whether the answer engines can identify, trust and cite your business. The six checks only the second one runs, and why we run both as one.
Search engines rank pages; AI engines recommend entities. Entity SEO makes your business one clear, verifiable thing across your site, your profiles and the web, and it decides whether an assistant names you at all.
Your next move
Book a free 30-minute strategy call with Phil to discuss your website, the competitors already ranking for your searches and cited in AI search, and whether the AI visibility audit is the right starting point. If it is, you receive a written scope and price before any paid work begins.
